{"id":21824,"date":"2014-05-05T11:29:22","date_gmt":"2014-05-05T11:29:22","guid":{"rendered":"http:\/\/www.grafikerler.org\/portal\/?p=21824"},"modified":"2014-05-05T11:29:22","modified_gmt":"2014-05-05T11:29:22","slug":"kurumsal-kimlik-calismalari-icin-tasarim-ornekleri","status":"publish","type":"post","link":"https:\/\/www.grafikerler.org\/portal\/kurumsal-kimlik-calismalari-icin-tasarim-ornekleri.html","title":{"rendered":"Kurumsal Kimlik \u00c7al\u0131\u015fmalar\u0131 \u0130\u00e7in Tasar\u0131m \u00d6rnekleri"},"content":{"rendered":"<p><span style=\"color: #444444;\">Tasar\u0131mc\u0131lar\u00a0olarak, \u00e7o\u011fu zaman ilham al\u0131nacak ya da esinlenecek malzemelere, g\u00f6rsellere ve tasar\u0131m \u00f6rneklerine ihtiya\u00e7 duyar\u0131z. Kurumsal tasar\u0131mlar ise en fazla ilham gerektiren ve \u00fczerinde \u00e7al\u0131\u015f\u0131lmas\u0131 gereken tasar\u0131m disiplinidir. \u00c7\u00fcnk\u00fc yap\u0131lan her tasar\u0131m\u0131n renk ve bi\u00e7im olarak hi\u00e7bir zaman de\u011fi\u015fmeyecek \u015fekilde tasarlanmal\u0131,\u00a0 hem ge\u00e7mi\u015fi yans\u0131tmal\u0131 hem \u015fimdiki zaman\u0131 hemde gelecekte var olma\u00a0 sava\u015f\u0131n\u0131 kazana bilmedir. A\u015fa\u011f\u0131da sizler i\u00e7in kurumsal firmalar i\u00e7in kullanabilece\u011finiz\u00a0tasar\u0131m \u00f6rneklerini bir araya getirdik.<\/span><\/p>\n<p><em><span style=\"color: #000000;\">&#8220;A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product. There has been some recent discussion on the web about this topic, about your logo not being your brand. Although this may be true, I haven\u2019t seen any clarification of the differences between \u2018brand\u2019, \u2018identity\u2019 and \u2018logo\u2019. I wish to rectify this. What is brand? \u2013 The perceived emotional corporate image as a whole. What is identity? \u2013 The visual aspects that form part of the overall brand. What is a logo? \u2013 A logo identifies a business in its simplest form via the use of a mark or icon.&#8221;<\/span><\/em><\/p>\n<p><a href=\"http:\/\/www.grafikerler.org\/portal\/wp-content\/uploads\/169.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-21825\" src=\"http:\/\/www.grafikerler.org\/portal\/wp-content\/uploads\/169.jpg\" alt=\"1\" width=\"660\" height=\"2586\" srcset=\"https:\/\/www.grafikerler.org\/portal\/wp-content\/uploads\/169.jpg 660w, https:\/\/www.grafikerler.org\/portal\/wp-content\/uploads\/169-261x1024.jpg 261w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><\/a> <a href=\"http:\/\/www.grafikerler.org\/portal\/wp-content\/uploads\/247.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-21826\" src=\"http:\/\/www.grafikerler.org\/portal\/wp-content\/uploads\/247.jpg\" alt=\"2\" width=\"660\" height=\"1474\" srcset=\"https:\/\/www.grafikerler.org\/portal\/wp-content\/uploads\/247.jpg 660w, https:\/\/www.grafikerler.org\/portal\/wp-content\/uploads\/247-134x300.jpg 134w, https:\/\/www.grafikerler.org\/portal\/wp-content\/uploads\/247-458x1024.jpg 458w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><\/a> <a href=\"http:\/\/www.grafikerler.org\/portal\/wp-content\/uploads\/3-matias-rebranding-identity-design.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-21827\" src=\"http:\/\/www.grafikerler.org\/portal\/wp-content\/uploads\/3-matias-rebranding-identity-design.jpg\" alt=\"3-matias-rebranding-identity-design\" width=\"656\" height=\"1304\" srcset=\"https:\/\/www.grafikerler.org\/portal\/wp-content\/uploads\/3-matias-rebranding-identity-design.jpg 656w, https:\/\/www.grafikerler.org\/portal\/wp-content\/uploads\/3-matias-rebranding-identity-design-515x1024.jpg 515w\" sizes=\"(max-width: 656px) 100vw, 656px\" \/><\/a> <a href=\"http:\/\/www.grafikerler.org\/portal\/wp-content\/uploads\/423.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-21828\" src=\"http:\/\/www.grafikerler.org\/portal\/wp-content\/uploads\/423.jpg\" alt=\"4\" width=\"618\" height=\"1644\" \/><\/a> <a href=\"http:\/\/www.grafikerler.org\/portal\/wp-content\/uploads\/524.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-21829\" src=\"http:\/\/www.grafikerler.org\/portal\/wp-content\/uploads\/524.jpg\" alt=\"5\" width=\"618\" height=\"1433\" srcset=\"https:\/\/www.grafikerler.org\/portal\/wp-content\/uploads\/524.jpg 618w, https:\/\/www.grafikerler.org\/portal\/wp-content\/uploads\/524-129x300.jpg 129w, https:\/\/www.grafikerler.org\/portal\/wp-content\/uploads\/524-441x1024.jpg 441w\" sizes=\"(max-width: 618px) 100vw, 618px\" \/><\/a> <a href=\"http:\/\/www.grafikerler.org\/portal\/wp-content\/uploads\/622.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-21830\" src=\"http:\/\/www.grafikerler.org\/portal\/wp-content\/uploads\/622.jpg\" alt=\"6\" width=\"660\" height=\"2153\" \/><\/a> <a href=\"http:\/\/www.grafikerler.org\/portal\/wp-content\/uploads\/723.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-21831\" src=\"http:\/\/www.grafikerler.org\/portal\/wp-content\/uploads\/723.jpg\" alt=\"7\" width=\"608\" height=\"1124\" srcset=\"https:\/\/www.grafikerler.org\/portal\/wp-content\/uploads\/723.jpg 608w, https:\/\/www.grafikerler.org\/portal\/wp-content\/uploads\/723-162x300.jpg 162w\" sizes=\"(max-width: 608px) 100vw, 608px\" \/><\/a> <a href=\"http:\/\/www.grafikerler.org\/portal\/wp-content\/uploads\/8-xtrm-channel-rebranding-identity-design.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-21832\" src=\"http:\/\/www.grafikerler.org\/portal\/wp-content\/uploads\/8-xtrm-channel-rebranding-identity-design.jpg\" alt=\"8-xtrm-channel-rebranding-identity-design\" width=\"612\" height=\"2119\" \/><\/a> <a href=\"http:\/\/www.grafikerler.org\/portal\/wp-content\/uploads\/1018.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-21833\" src=\"http:\/\/www.grafikerler.org\/portal\/wp-content\/uploads\/1018.jpg\" alt=\"10\" width=\"631\" height=\"2057\" srcset=\"https:\/\/www.grafikerler.org\/portal\/wp-content\/uploads\/1018.jpg 631w, https:\/\/www.grafikerler.org\/portal\/wp-content\/uploads\/1018-92x300.jpg 92w, https:\/\/www.grafikerler.org\/portal\/wp-content\/uploads\/1018-314x1024.jpg 314w\" sizes=\"(max-width: 631px) 100vw, 631px\" \/><\/a> <a href=\"http:\/\/www.grafikerler.org\/portal\/wp-content\/uploads\/11-sunny-agriculture-branding-identity-design.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-21834\" src=\"http:\/\/www.grafikerler.org\/portal\/wp-content\/uploads\/11-sunny-agriculture-branding-identity-design.jpg\" alt=\"11-sunny-agriculture-branding-identity-design\" width=\"631\" height=\"1830\" srcset=\"https:\/\/www.grafikerler.org\/portal\/wp-content\/uploads\/11-sunny-agriculture-branding-identity-design.jpg 631w, https:\/\/www.grafikerler.org\/portal\/wp-content\/uploads\/11-sunny-agriculture-branding-identity-design-103x300.jpg 103w, https:\/\/www.grafikerler.org\/portal\/wp-content\/uploads\/11-sunny-agriculture-branding-identity-design-353x1024.jpg 353w\" sizes=\"(max-width: 631px) 100vw, 631px\" \/><\/a> <a href=\"http:\/\/www.grafikerler.org\/portal\/wp-content\/uploads\/12-pocketworks-branding-identity-design.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-21835\" src=\"http:\/\/www.grafikerler.org\/portal\/wp-content\/uploads\/12-pocketworks-branding-identity-design.jpg\" alt=\"12-pocketworks-branding-identity-design\" width=\"614\" height=\"2238\" srcset=\"https:\/\/www.grafikerler.org\/portal\/wp-content\/uploads\/12-pocketworks-branding-identity-design.jpg 614w, https:\/\/www.grafikerler.org\/portal\/wp-content\/uploads\/12-pocketworks-branding-identity-design-82x300.jpg 82w\" sizes=\"(max-width: 614px) 100vw, 614px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tasar\u0131mc\u0131lar\u00a0olarak, \u00e7o\u011fu zaman ilham al\u0131nacak ya da esinlenecek malzemelere, g\u00f6rsellere ve tasar\u0131m \u00f6rneklerine ihtiya\u00e7 duyar\u0131z. Kurumsal tasar\u0131mlar ise en fazla ilham gerektiren ve \u00fczerinde \u00e7al\u0131\u015f\u0131lmas\u0131 gereken tasar\u0131m disiplinidir. \u00c7\u00fcnk\u00fc yap\u0131lan her tasar\u0131m\u0131n renk ve bi\u00e7im olarak hi\u00e7bir zaman de\u011fi\u015fmeyecek \u015fekilde tasarlanmal\u0131,\u00a0 hem ge\u00e7mi\u015fi yans\u0131tmal\u0131 hem \u015fimdiki zaman\u0131 hemde gelecekte var olma\u00a0 sava\u015f\u0131n\u0131 kazana bilmedir. A\u015fa\u011f\u0131da [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":21836,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[76],"tags":[1852,308,598,808],"_links":{"self":[{"href":"https:\/\/www.grafikerler.org\/portal\/wp-json\/wp\/v2\/posts\/21824"}],"collection":[{"href":"https:\/\/www.grafikerler.org\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.grafikerler.org\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.grafikerler.org\/portal\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.grafikerler.org\/portal\/wp-json\/wp\/v2\/comments?post=21824"}],"version-history":[{"count":1,"href":"https:\/\/www.grafikerler.org\/portal\/wp-json\/wp\/v2\/posts\/21824\/revisions"}],"predecessor-version":[{"id":21837,"href":"https:\/\/www.grafikerler.org\/portal\/wp-json\/wp\/v2\/posts\/21824\/revisions\/21837"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.grafikerler.org\/portal\/wp-json\/wp\/v2\/media\/21836"}],"wp:attachment":[{"href":"https:\/\/www.grafikerler.org\/portal\/wp-json\/wp\/v2\/media?parent=21824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.grafikerler.org\/portal\/wp-json\/wp\/v2\/categories?post=21824"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.grafikerler.org\/portal\/wp-json\/wp\/v2\/tags?post=21824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}