{"id":24681,"date":"2014-07-24T19:46:52","date_gmt":"2014-07-24T19:46:52","guid":{"rendered":"http:\/\/www.grafikerler.org\/portal\/?p=24681"},"modified":"2014-07-24T19:51:33","modified_gmt":"2014-07-24T19:51:33","slug":"beko-logosunu-degistirdi-barcelona-kulubune-sponsor-oldu","status":"publish","type":"post","link":"https:\/\/www.grafikerler.org\/portal\/beko-logosunu-degistirdi-barcelona-kulubune-sponsor-oldu.html","title":{"rendered":"Beko Logosunu De\u011fi\u015ftirdi, Barcelona kul\u00fcb\u00fcne sponsor oldu&#8230;"},"content":{"rendered":"<p><span style=\"color: #141414\">Ar\u00e7elik\u2019in uluslararas\u0131 markas\u0131 Beko, Barcelona\u2019yla sponsorluk anla\u015fmas\u0131 imzalad\u0131. Bundan b\u00f6yle Beko logosu, 4 y\u0131l boyunca Barcelona\u2019n\u0131n yeni formas\u0131n\u0131n sol kol k\u0131sm\u0131nda ve antrenman malzemelerinin \u00fczerinde yer alacak. Barcelona futbol tak\u0131m\u0131 bir futbol kul\u00fcb\u00fc olman\u0131n \u00f6tesinde pek \u00e7ok anlam ifade ediyor. Barcelona, yakla\u015f\u0131k 350 milyon taraftar\u0131na sahip bir d\u00fcnya markas\u0131. \u015eu bilinmeli ki, Barcelona gibi marka de\u011feri y\u00fcksek bir kul\u00fcp ile sponsorluk anla\u015fmas\u0131 imzalamak hi\u00e7 de kolay de\u011fil. Kul\u00fcp, deyim yerindeyse sponsorluk ili\u015fkisinde k\u0131l\u0131 k\u0131rk yar\u0131yor. Her \u015feyden \u00f6nce Beko markas\u0131n\u0131 bu \u00f6nemli sponsorluk anla\u015fmas\u0131ndan dolay\u0131 tebrik etmek gerekiyor.<\/span><br style=\"color: #141414\" \/><br style=\"color: #141414\" \/><span style=\"color: #141414\">Sponsorluk anla\u015fmas\u0131n\u0131n tan\u0131t\u0131m g\u00fcn\u00fcnde dikkat \u00e7ekici geli\u015fmelerden biri de Beko\u2019nun yeni logosu oldu. Ko\u00e7 Holding, Ar\u00e7elik\u2019ten sonra Beko markas\u0131n\u0131n da logosunu de\u011fi\u015ftirerek, \u00f6nemli bir karar ald\u0131. \u00d6nemli \u00e7\u00fcnk\u00fc her logo de\u011fi\u015fikli\u011fi ileti\u015fim sonu\u00e7lar\u0131na y\u00f6nelik bir risk ta\u015f\u0131r ve tahmin edildi\u011finden fazla maliyetlidir. D\u00fc\u015f\u00fcnecek olursak, marka eski logosunun oldu\u011fu her yeri yenilemek zorunda. Hele bu Beko gibi b\u00fcy\u00fck bir kurumsal \u015firket ise, logonun de\u011fi\u015fim s\u00fcreci kesinlikle k\u00fc\u00e7\u00fcmsenmemelidir.<\/span><br style=\"color: #141414\" \/><br style=\"color: #141414\" \/><span style=\"color: #141414\">Beko\u2019nun Barcelona kul\u00fcb\u00fcne sponsor olmas\u0131yla beraberindeki logo de\u011fi\u015fimi, teknoloji ve m\u00fc\u015fteri odakl\u0131 yeni bir d\u00f6neme at\u0131lan ad\u0131mlar\u0131n habercisi olmu\u015ftur. Kabul etmeliyiz ki, Beko b\u00fcy\u00fck harflerden olu\u015fan sert sanayici logosundan \u00e7ok \u00f6nce kurtulmal\u0131yd\u0131. Beko\u2019nun yeni logosu sosyal medyada belli bir kesim taraf\u0131ndan ele\u015ftirilse de, eski logosundan \u00e7ok daha canl\u0131 durdu\u011fu kesin.<\/span><br style=\"color: #141414\" \/><br style=\"color: #141414\" \/><span style=\"color: #141414\">Pazarlama d\u00fcnyas\u0131nda renklerin \u00f6nemi b\u00fcy\u00fckt\u00fcr. Renkler t\u00fcketicinin marka alg\u0131s\u0131n\u0131, davran\u0131\u015flar\u0131n\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde etkileyen unsurlar aras\u0131nda gelir. Renkler bir\u00e7ok alanda belli bir alg\u0131 ve duygu yaratmak i\u00e7in kullan\u0131l\u0131r. Dolay\u0131s\u0131yla pazarlamada do\u011fru renkleri kullanan markalarda, faydal\u0131 d\u00f6n\u00fc\u015f\u00fcm i\u00e7in do\u011fru mesaj\u0131 vermi\u015f olur. Beko ne kadar logosunun bi\u00e7imini de\u011fi\u015ftirse de istikrar\u0131, huzuru ve g\u00fcvenilirli\u011fi temsil eden mavi renginden vazge\u00e7memi\u015f. Eski sanayici sert Beko logosu b\u00fcy\u00fck harfle ile yukar\u0131dan konu\u015furken, yeni logo k\u00fc\u00e7\u00fck harflerle konu\u015fuyor. Yeni logoda tercih edilen k\u00fc\u00e7\u00fck harfler markay\u0131 daha samimi ve enerjik g\u00f6stermi\u015f. Alt\u0131ndaki e\u011fri \u00e7izgisi de markaya bir b\u00fct\u00fcnl\u00fck kazand\u0131rm\u0131\u015f g\u00f6r\u00fcn\u00fcyor.<\/span><br style=\"color: #141414\" \/><br style=\"color: #141414\" \/><span style=\"color: #141414\">Ko\u00e7 Holding, ge\u00e7mi\u015fte Ar\u00e7elik\u2019le gitti\u011fi logo de\u011fi\u015fim s\u00fcrecini ba\u015far\u0131yla y\u00f6netmi\u015f ve marka bilinirli\u011fini %26\u2019dan %33\u2019e \u00e7\u0131kararak, \u00f6nemli bir ba\u015far\u0131 \u00f6rne\u011fi g\u00f6stermi\u015f oldu. Eminim Ko\u00e7 Holding, ileride Ar\u00e7elik\u2019te g\u00f6stermi\u015f oldu\u011fu ba\u015far\u0131l\u0131 de\u011fi\u015fim performans\u0131n\u0131 Beko markas\u0131nda da g\u00f6sterecektir.<\/span><\/p>\n<p><a href=\"http:\/\/www.grafikerler.org\/portal\/wp-content\/uploads\/beko.jpg\"><img loading=\"lazy\" class=\"alignnone size-medium wp-image-24683\" src=\"http:\/\/www.grafikerler.org\/portal\/wp-content\/uploads\/beko-300x201.jpg\" alt=\"beko\" width=\"300\" height=\"201\" srcset=\"https:\/\/www.grafikerler.org\/portal\/wp-content\/uploads\/beko-300x201.jpg 300w, https:\/\/www.grafikerler.org\/portal\/wp-content\/uploads\/beko.jpg 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><em><a href=\"http:\/\/www.pazarlamasyon.com\/2014\/07\/bekonun-logosu-barcelonayla-yenilendi\/\">kaynak<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ar\u00e7elik\u2019in uluslararas\u0131 markas\u0131 Beko, Barcelona\u2019yla sponsorluk anla\u015fmas\u0131 imzalad\u0131. Bundan b\u00f6yle Beko logosu, 4 y\u0131l boyunca Barcelona\u2019n\u0131n yeni formas\u0131n\u0131n sol kol k\u0131sm\u0131nda ve antrenman malzemelerinin \u00fczerinde yer alacak. Barcelona futbol tak\u0131m\u0131 bir futbol kul\u00fcb\u00fc olman\u0131n \u00f6tesinde pek \u00e7ok anlam ifade ediyor. Barcelona, yakla\u015f\u0131k 350 milyon taraftar\u0131na sahip bir d\u00fcnya markas\u0131. \u015eu bilinmeli ki, Barcelona gibi marka [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":24682,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[313],"tags":[2618,2616,2620,2619,2617],"_links":{"self":[{"href":"https:\/\/www.grafikerler.org\/portal\/wp-json\/wp\/v2\/posts\/24681"}],"collection":[{"href":"https:\/\/www.grafikerler.org\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.grafikerler.org\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.grafikerler.org\/portal\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.grafikerler.org\/portal\/wp-json\/wp\/v2\/comments?post=24681"}],"version-history":[{"count":3,"href":"https:\/\/www.grafikerler.org\/portal\/wp-json\/wp\/v2\/posts\/24681\/revisions"}],"predecessor-version":[{"id":24686,"href":"https:\/\/www.grafikerler.org\/portal\/wp-json\/wp\/v2\/posts\/24681\/revisions\/24686"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.grafikerler.org\/portal\/wp-json\/wp\/v2\/media\/24682"}],"wp:attachment":[{"href":"https:\/\/www.grafikerler.org\/portal\/wp-json\/wp\/v2\/media?parent=24681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.grafikerler.org\/portal\/wp-json\/wp\/v2\/categories?post=24681"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.grafikerler.org\/portal\/wp-json\/wp\/v2\/tags?post=24681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}