{"id":26062,"date":"2014-12-04T23:26:20","date_gmt":"2014-12-04T23:26:20","guid":{"rendered":"http:\/\/www.grafikerler.org\/portal\/?p=26062"},"modified":"2014-12-05T00:04:59","modified_gmt":"2014-12-05T00:04:59","slug":"kurumsal-kimlik-uzerine-konusalim","status":"publish","type":"post","link":"https:\/\/www.grafikerler.org\/portal\/kurumsal-kimlik-uzerine-konusalim.html","title":{"rendered":"Kurumsal Kimlik \u00dczerine Konu\u015fal\u0131m&#8230;"},"content":{"rendered":"<p style=\"text-align: justify\">Bir i\u015fletmenin varl\u0131\u011f\u0131n\u0131 temsil etme \u015fekilleri b\u00fct\u00fcn\u00fcne Kurumsal Kimlik denir. Kurumsal kimlik bir firman\u0131n ya da kurulu\u015fun t\u00fcm \u00f6zelliklerini,\u00a0 yap\u0131s\u0131n\u0131 ve niteliklerini ta\u015f\u0131yan de\u011ferler b\u00fct\u00fcn\u00fcd\u00fcr.\u00a0 Bir firman\u0131n kurumsal kimli\u011fi o firmay\u0131 tan\u0131tmada, kabiliyetini sergilemede olduk\u00e7a fayda sa\u011flamaktad\u0131r.\u00a0 Firman\u0131n kimli\u011fini belirten bir\u00e7ok \u00f6zellik i\u00e7erisinde bulunmaktad\u0131r.<\/p>\n<p style=\"text-align: justify\">\u015eirketin m\u00fcsterileri ve toplum taraf\u0131ndan alg\u0131lanma bi\u00e7imine y\u00f6n veren \u00e7al\u0131\u015fmalar\u0131n tamam\u0131 ise kurumsal kimlik s\u00fcrecidir. Bu s\u00fcre\u00e7te kullan\u0131lan, firma ismi, varsa alt \u015firketlerin isimleri, amblem ve logolar, s\u00fcrekli harf karakterleri, kullan\u0131lacak renkler o \u015firketin g\u00f6rsel ileti\u015fim sistemini olu\u015fturan temel malzemelerdir. Kurumsal Kimlik olu\u015fturulduktan sonra t\u00fcm ileti\u015fim ara\u00e7lar\u0131nda belirlenen standartlar kullan\u0131lmal\u0131d\u0131r. T\u00fcm matbu evraklar, kartvizitler, internet ortam\u0131, dijital reklam ortamlar\u0131 kurumsal kimlikte \u00f6ng\u00f6r\u00fclen standartlarda olu\u015fturulur. B\u00f6ylece kullan\u0131lan t\u00fcm ara\u00e7lar i\u015fletmenin tan\u0131t\u0131m\u0131n\u0131 yapmaya ve g\u00fcc\u00fcn\u00fc belirlemeye ba\u015flar.<\/p>\n<p style=\"text-align: justify\">Tasar\u0131mc\u0131lar olarak, \u00e7o\u011fu zaman ilham al\u0131nacak ya da esinlenecek malzemelere, g\u00f6rsellere ve tasar\u0131m \u00f6rneklerine ihtiya\u00e7 duyar\u0131z. Kurumsal Tasar\u0131mlar ise en fazla ilham gerektiren ve \u00fczerinde \u00e7al\u0131\u015f\u0131lmas\u0131 gereken tasar\u0131m disiplinidir. \u00c7\u00fcnk\u00fc yap\u0131lan her tasar\u0131m\u0131n renk ve bi\u00e7im olarak hi\u00e7bir zaman de\u011fi\u015fmeyecek \u015fekilde tasarlanmal\u0131, hem ge\u00e7mi\u015fi yans\u0131tmal\u0131 hem \u015fimdiki zaman\u0131 hemde gelecekte var olma sava\u015f\u0131n\u0131 kazanabilmedir.<\/p>\n<p style=\"text-align: justify\">Kurumsal Kimlik \u00c7al\u0131\u015fmas\u0131, firman\u0131n \u00fcr\u00fcn veya hizmet a\u011f\u0131n\u0131 temsil etti\u011fini g\u00f6sterebilmesi tan\u0131t\u0131m\u0131n\u0131 yapabilmesi ciddi bir emek ve s\u00fcre\u00e7 ile ger\u00e7ekle\u015fir. G\u00fcn\u00fcm\u00fczdeki hi\u00e7bir marka bir anda d\u00fc\u015f\u00fcnceden tasar\u0131ma d\u00f6n\u00fc\u015fmemi\u015ftir. Firmalar kendi \u00fcr\u00fcn ve hizmet reklam\u0131n\u0131 yapabilen kurumsal kimlik \u00e7al\u0131\u015fmalar\u0131n\u0131 bir logo bir i\u015faret veya simge kullan\u0131m\u0131 ile en iyi \u015fekilde t\u00fcketiciyle veya m\u00fc\u015fteri ile etkile\u015fime ge\u00e7mesini ama\u00e7lar&#8230;<\/p>\n<p style=\"text-align: justify\">A\u015fa\u011f\u0131da sizler i\u00e7in kurumsal \u00e7al\u0131\u015fmalar\u0131n\u0131zda ilham kayna\u011f\u0131 olmas\u0131\u00a0 i\u00e7in\u00a0 tasar\u0131m \u00f6rneklerinden bir ka\u00e7\u0131n\u0131 derledim,\u00a0 bakal\u0131m bu ba\u015far\u0131l\u0131 kurumsal \u00e7al\u0131\u015fmalar\u0131n\u0131n \u00e7\u0131k\u0131\u015f ve var\u0131\u015f noktalar\u0131 sizi etkileyebilecek mi?<\/p>\n<p style=\"text-align: justify\"><a href=\"http:\/\/www.grafikerler.org\/portal\/wp-content\/uploads\/1183.jpg\"><img loading=\"lazy\" class=\"alignleft size-full wp-image-26064\" src=\"http:\/\/www.grafikerler.org\/portal\/wp-content\/uploads\/1183.jpg\" alt=\"1\" width=\"660\" height=\"2586\" srcset=\"https:\/\/www.grafikerler.org\/portal\/wp-content\/uploads\/1183.jpg 660w, https:\/\/www.grafikerler.org\/portal\/wp-content\/uploads\/1183-261x1024.jpg 261w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><\/a><\/p>\n<p style=\"text-align: justify\"><a href=\"http:\/\/www.grafikerler.org\/portal\/wp-content\/uploads\/2128.jpg\"><img loading=\"lazy\" class=\"alignleft size-full wp-image-26065\" src=\"http:\/\/www.grafikerler.org\/portal\/wp-content\/uploads\/2128.jpg\" alt=\"2\" width=\"660\" height=\"1474\" srcset=\"https:\/\/www.grafikerler.org\/portal\/wp-content\/uploads\/2128.jpg 660w, https:\/\/www.grafikerler.org\/portal\/wp-content\/uploads\/2128-134x300.jpg 134w, https:\/\/www.grafikerler.org\/portal\/wp-content\/uploads\/2128-458x1024.jpg 458w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><\/a><a href=\"http:\/\/www.grafikerler.org\/portal\/wp-content\/uploads\/395.jpg\"><img loading=\"lazy\" class=\"alignleft size-full wp-image-26066\" src=\"http:\/\/www.grafikerler.org\/portal\/wp-content\/uploads\/395.jpg\" alt=\"3\" width=\"656\" height=\"1304\" srcset=\"https:\/\/www.grafikerler.org\/portal\/wp-content\/uploads\/395.jpg 656w, https:\/\/www.grafikerler.org\/portal\/wp-content\/uploads\/395-515x1024.jpg 515w\" sizes=\"(max-width: 656px) 100vw, 656px\" \/><\/a><a href=\"http:\/\/www.grafikerler.org\/portal\/wp-content\/uploads\/488.jpg\"><img loading=\"lazy\" class=\"alignleft size-full wp-image-26067\" src=\"http:\/\/www.grafikerler.org\/portal\/wp-content\/uploads\/488.jpg\" alt=\"4\" width=\"614\" height=\"2238\" srcset=\"https:\/\/www.grafikerler.org\/portal\/wp-content\/uploads\/488.jpg 614w, https:\/\/www.grafikerler.org\/portal\/wp-content\/uploads\/488-82x300.jpg 82w\" sizes=\"(max-width: 614px) 100vw, 614px\" \/><\/a><a href=\"http:\/\/www.grafikerler.org\/portal\/wp-content\/uploads\/583.jpg\"><img loading=\"lazy\" class=\"alignleft size-full wp-image-26068\" src=\"http:\/\/www.grafikerler.org\/portal\/wp-content\/uploads\/583.jpg\" alt=\"5\" width=\"618\" height=\"1644\" \/><\/a><a href=\"http:\/\/www.grafikerler.org\/portal\/wp-content\/uploads\/678.jpg\"><img loading=\"lazy\" class=\"alignleft size-full wp-image-26069\" src=\"http:\/\/www.grafikerler.org\/portal\/wp-content\/uploads\/678.jpg\" alt=\"6\" width=\"618\" height=\"1433\" srcset=\"https:\/\/www.grafikerler.org\/portal\/wp-content\/uploads\/678.jpg 618w, https:\/\/www.grafikerler.org\/portal\/wp-content\/uploads\/678-129x300.jpg 129w, https:\/\/www.grafikerler.org\/portal\/wp-content\/uploads\/678-441x1024.jpg 441w\" sizes=\"(max-width: 618px) 100vw, 618px\" \/><\/a><a href=\"http:\/\/www.grafikerler.org\/portal\/wp-content\/uploads\/CVD.jpg\"><img loading=\"lazy\" class=\"alignleft size-full wp-image-26071\" src=\"http:\/\/www.grafikerler.org\/portal\/wp-content\/uploads\/CVD.jpg\" alt=\"CVD\" width=\"2266\" height=\"1633\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bir i\u015fletmenin varl\u0131\u011f\u0131n\u0131 temsil etme \u015fekilleri b\u00fct\u00fcn\u00fcne Kurumsal Kimlik denir. Kurumsal kimlik bir firman\u0131n ya da kurulu\u015fun t\u00fcm \u00f6zelliklerini,\u00a0 yap\u0131s\u0131n\u0131 ve niteliklerini ta\u015f\u0131yan de\u011ferler b\u00fct\u00fcn\u00fcd\u00fcr.\u00a0 Bir firman\u0131n kurumsal kimli\u011fi o firmay\u0131 tan\u0131tmada, kabiliyetini sergilemede olduk\u00e7a fayda sa\u011flamaktad\u0131r.\u00a0 Firman\u0131n kimli\u011fini belirten bir\u00e7ok \u00f6zellik i\u00e7erisinde bulunmaktad\u0131r. \u015eirketin m\u00fcsterileri ve toplum taraf\u0131ndan alg\u0131lanma bi\u00e7imine y\u00f6n veren \u00e7al\u0131\u015fmalar\u0131n tamam\u0131 [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":26071,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[76],"tags":[2772,2709,70,308],"_links":{"self":[{"href":"https:\/\/www.grafikerler.org\/portal\/wp-json\/wp\/v2\/posts\/26062"}],"collection":[{"href":"https:\/\/www.grafikerler.org\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.grafikerler.org\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.grafikerler.org\/portal\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.grafikerler.org\/portal\/wp-json\/wp\/v2\/comments?post=26062"}],"version-history":[{"count":3,"href":"https:\/\/www.grafikerler.org\/portal\/wp-json\/wp\/v2\/posts\/26062\/revisions"}],"predecessor-version":[{"id":26073,"href":"https:\/\/www.grafikerler.org\/portal\/wp-json\/wp\/v2\/posts\/26062\/revisions\/26073"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.grafikerler.org\/portal\/wp-json\/wp\/v2\/media\/26071"}],"wp:attachment":[{"href":"https:\/\/www.grafikerler.org\/portal\/wp-json\/wp\/v2\/media?parent=26062"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.grafikerler.org\/portal\/wp-json\/wp\/v2\/categories?post=26062"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.grafikerler.org\/portal\/wp-json\/wp\/v2\/tags?post=26062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}